Let's start with a personal favorite: the collaboration between Lao Miao Gold and Heaven Official's Blessing (Tianguan Cifu). This is already their second collaboration—the first one launched in July 2025.

Note: Most items in this collection are 24K pure gold (999 gold). Due to mainland China's strict gold export controls, we are admiring only—no proxy purchasing available for these.

First, let's look back at the spectacular scenes from last July's collaboration across various cities.

↑ Glasses-free 3D billboard

Now, onto the collection itself.

Starting with what I think is the most stunning piece: a 24K gold picture frame. And yes—it lights up.

Then there are the other products.

Keep is a major fitness app in China. This event is an offline running challenge medal. (Proxy running accepted—it’s only about 600 meters anyway.)

Starts June 10.

Dirovo is a local Chinese cosmetics brand. This collaboration is a loose powder gift set. The compact is genuinely gorgeous! Whether the formula actually works depends on your skin type. Honestly, I didn’t buy it to use it—I bought it to "touch up my makeup" while I’m out and casually show off the case. "Strategic" powder touch-ups.

(I’m not entirely clear on current U.S. import regulations for cosmetics. If you’re interested, feel free to reach out, but I’ll need to look into it first.)

And since June 10 is Huacheng’s birthday (ah… however did you all figure that out~), there will be big LED screens across various cities. They’ll likely stay up through the Dragon Boat Festival holiday, so after the holiday we’ll collect photos from all the locations and share them~~

📧 xiaoyu@sumeru-labs.com (New York, USA)
📱 WhatsApp: +86-15811543927 (Beijing, China)

Restock alerts, proxy shopping, or just a casual chat—all welcome.